Friday, March 12, 2010

join me tonight!

I'm going to be on Stacey Cochran's "Book Chatter" LIVE tonight at 9:00 pm, EST-- I'm going to talk about my recent sales successes and failures. Hope you'll join us!

I can now assess my mistakes. For one, I raised the price too high. Fifty cents doesn't seem like much, but think about what it would be like if a zero was added to that. Imagine raising a price from 99 dollars to 149 dollars. Would you be willing to pay that much more? I still want to try $1.19 and see how I do. If I don't fare much better, then I'll go back to 99 cents.

Second, the problem may have been that I raised the price on an existing product. I think I'd do better releasing a new book at $1.49 (or higher, once the new Amazon royalty rates change). Clearly the appeal of Faking It wasn't only the book itself, but a "great book at a great price". I thought perhaps it was time to let the value of the writing speak for itself, but I underestimated that readers loved that just as much (even though some said they'd have been willing to pay more).

Good lessons all around. It'll kill me to have to take the book offline even for 24 hours while the new price reduction goes into effect, but hopefully sales and rankings will rebound as a result.

Finally, I got two happy surprises today. Came across this glowing review of Faking It and Ordinary World, and the WickedWriters website re-posted the guest blogpost I did for Anthony Policastro and The Writer's Edge. So, if you missed it the first time, check out WickedWriters!

Have a fab weekend, everyone!


Elspeth Antonelli said...

I'm SO pleased for you and all the success that seems to be coming your way!


Elisa said...

((hugs back)) thank you so much!