I just had a great month of Kindle sales for Faking It; setting the price at 99 cents has attracted more readers and occasionally put me into the Top 100 special categories rankings (makes for good bragging rights for my parents and strangers, but Amazon rankings are a little tricky; still, it's nothing to frown at, either...).
When it comes to Kindle and e-book sales, however, I kind of feel like I'm both biting the hand that feeds me and selling myself short. I've discussed on this blog how I feel about tactile books and how much I love and support independent booksellers. I know they lose business to the Kindle, and I don't want to see them go away. But as a self-published author, I'm not only a writer, I'm a businessperson, and the bottom line is that I sell books on Kindle and am building a following. Am I underselling my talent by charging so little? Many might say yes. But I look at the bigger picture; I think from the end. Guys like Ray Bradbury and Stephen King used to sell stories to magazines that paid a penny per word, and that was after numerous rejections. Heck, the Beatles weren't exactly staying at Hamburg's version of The Plaza when they first started out.
The money will come -- it already is coming. So are the readers, and the reviews. So far, so good. Most important, I'm having fun.
There's a saying: "Do what you love; the money will follow." Don't listen to those that say there's no money to be made as an author, and don't ever sell yourself short, literally and metaphorically. Know what you want, make a plan, and visualize your plan manifesting itself. Most of all, love what you do, and do it as if it's already raking in the bucks. Do it for your readers, and remember: you're one of 'em.
One more thing: more than any other time, self-published authors have several channels of distribution and communication to get their books into the hands of readers. Take advantage of as many as possible, but be patient.